A painting website that gets the estimate booked

Prime Coat is $117 a month, Second Coat is $227 a month plus AI usage, and Full System is $597 a month. All three carry the same $597 one-time build fee. You pay only the monthly invoice up front. The $597 is charged after the site is live and you have signed it off, never before.

A revision is any change request you send us, and there is no limit on how much you put into one. Updating the copy on a page, adding a whole new page, changing a colour, adding a crew member, updating your rates, taking a seasonal promo down: every one of those is a revision. So is something far larger. "Build two new service pages, here is the full copy and the photos for both" is a single revision, not four. Five are included every month on every plan at no extra cost, as part of what you already pay rather than an allowance to ration. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing, so you know the price before you ask. Every revision is completed within 2 to 5 working days of you sending it, whatever its size.

Form submissions from your own website into any CRM you run are included on every plan, by direct API, Zapier or Make, at no extra charge. Anything past that is quoted separately: connecting a field-service or job-management platform, an estimating tool, an accounting package, a payment processor or a custom API is priced before it is built, so you see the cost and decide. It is never billed to you afterwards.

It gives a homeowner a real range instead of silence. She picks interior or exterior, puts in the square footage or the number of rooms, says how many coats and whether ceilings and trim are included, and flags the condition of the surface. It is set to your own rates, so the range it shows is a range you would actually quote. It is the single most useful thing on a painting website, because it is the exact number she is trying to work out before she is willing to let a stranger into the house, and answering it is what turns an anonymous visitor into a booked estimate.

Most painting sites run a page builder, a gallery slider, a form plugin and several tracking scripts, and every one of them ships JavaScript the phone has to download and run before anything appears on screen. We build on the Astro framework, which sends almost no JavaScript, and serve static pages from Cloudflare’s global edge. We guarantee a Google PageSpeed score of 90 or better, often 100, on mobile and desktop.

A PDF you can read in five minutes, rather than a dashboard you would never log into. It tells you what the callers that month asked for, which services they were chasing, how many rang outside your working hours, how many of those would have gone to voicemail before, and how many turned into a booked estimate. For a painting company that usually means finding out how much exterior work was calling in the evenings, and how many people wanted a service you do not have a page for yet.

Carriers in the United States require any business sending SMS from a ten digit number to register the brand and the campaign first. Without it your texts get filtered or blocked, which means estimate reminders and follow-ups quietly never arrive. We file the registration as part of your Second Coat setup and the carrier fee is passed through at cost.

Prime Coat goes live 7 days after the onboarding call. Second Coat takes 10 days, because the receptionist and the chat agent need training on your services, your rates and what you are willing to quote over the phone before they can book anything sensibly. Full System takes 15 days while the content engine is set up. The clock starts at the onboarding call, not at payment.

It is included on Full System. Plenty of homeowners never reach a website first: they search, they get the map, and they judge three painters on the listing alone. So we keep yours working. Recent job photos go up rather than the six shots taken the year you started, posts go out when you run a seasonal offer or add a service, the questions people leave on the profile get answered instead of sitting there, and your hours and service areas stay correct. A profile nobody has touched in a year quietly suggests you might not still be trading.

We rebuild it and keep your domain. Your existing pages are redirected so anything you already rank for is not thrown away, and the content worth keeping is migrated. The old site stays up until the new one is live, so there is never a window where a homeowner searching your name finds nothing.

With fast pages, real service and location pages, correct schema and clean sitemap, robots and llms files, we guarantee your site starts ranking in your area within three to five months. Anyone promising you the top spot next week is not being straight with you. In a local market with established painters it takes a season of published pages before the map results move.

Yes. One domain is included free, or we point the one you already own at the new site and nothing changes for your customers. Every form submission pushes through direct API, Zapier or Make into any CRM you run, and we include our own CRM with your own login, so you can see each enquiry and each booked estimate yourself.